{"product_id":"dr-reju-all-advanced-retino-mela-serum-30ml","title":"Dr. Reju-All - Advanced Retino-Mela Serum 30ml","description":"\u003cp\u003eDr. Reju-All Advanced Retino-Mela Serum is an advanced evening treatment that combines next-generation retinoid technology with powerful brightening ingredients to visibly improve hyperpigmentation, uneven skin tone and early signs of ageing while remaining gentle enough for most skin types.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is \u003cstrong\u003e0.1% Hydroxypinacolone Retinoate (HPR)\u003c\/strong\u003e, a next-generation retinoid that binds directly to retinoid receptors without requiring multiple conversion steps. This allows it to deliver the benefits of retinoids with significantly less irritation than traditional retinol, making it suitable for beginners and sensitive skin.\u003c\/p\u003e\n\u003cp\u003eThe serum also features \u003cstrong\u003e10% Niacinamide\u003c\/strong\u003e, \u003cstrong\u003e4% Tranexamic Acid\u003c\/strong\u003e and \u003cstrong\u003eAlpha-Bisabolol\u003c\/strong\u003e, working together to target pigmentation at multiple stages by helping reduce the appearance of existing dark spots, supporting a more even-looking complexion and improving overall skin clarity. Hydrating ingredients including Squalane, Sodium Hyaluronate, Betaine and Panthenol help strengthen the skin barrier while maintaining comfort during retinoid use.\u003c\/p\u003e\n\u003cp\u003eIts lightweight, fast-absorbing texture layers comfortably into an evening skincare routine, leaving skin looking smoother, brighter and more refined with continued use.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps reduce the appearance of dark spots and hyperpigmentation\u003c\/li\u003e\n\u003cli\u003eBrightens uneven skin tone\u003c\/li\u003e\n\u003cli\u003eImproves the appearance of fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eEncourages smoother skin texture\u003c\/li\u003e\n\u003cli\u003eSupports skin renewal with a gentle next-generation retinoid\u003c\/li\u003e\n\u003cli\u003eStrengthens the skin barrier\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates without feeling greasy\u003c\/li\u003e\n\u003cli\u003eSuitable for retinoid beginners\u003c\/li\u003e\n\u003cli\u003eHelps improve overall skin clarity and radiance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e0.1% Hydroxypinacolone Retinoate (HPR)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA next-generation retinoid that helps improve skin texture, fine lines and overall skin renewal with less irritation than traditional retinol.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10% Niacinamide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHelps brighten skin, strengthen the skin barrier and improve uneven skin tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4% Tranexamic Acid\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHelps visibly reduce the appearance of pigmentation and post-inflammatory marks while promoting a more even complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlpha-Bisabolol\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHelps soothe the skin while supporting a brighter, more even-looking complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSqualane\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProvides lightweight nourishment while helping reduce moisture loss.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePanthenol \u0026amp; Beta-Glucan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHelp calm the skin and strengthen the moisture barrier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProvides long-lasting hydration for smoother, healthier-looking skin.\u003c\/p\u003e\n\u003ch3\u003eSkin Type\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNormal Skin\u003c\/li\u003e\n\u003cli\u003eCombination Skin\u003c\/li\u003e\n\u003cli\u003eOily Skin\u003c\/li\u003e\n\u003cli\u003eDry Skin\u003c\/li\u003e\n\u003cli\u003eMature Skin\u003c\/li\u003e\n\u003cli\u003eSuitable for most sensitive skin types introducing retinoids gradually\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eConcerns:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyperpigmentation\u003c\/li\u003e\n\u003cli\u003eDark Spots\u003c\/li\u003e\n\u003cli\u003ePost-Acne Marks\u003c\/li\u003e\n\u003cli\u003eUneven Skin Tone\u003c\/li\u003e\n\u003cli\u003eFine Lines and Wrinkles\u003c\/li\u003e\n\u003cli\u003eDullness\u003c\/li\u003e\n\u003cli\u003eRough Texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEvening Use Only\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eCleanse and dry your skin thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply 1 to 2 pumps evenly over the face, avoiding the eye and lip areas.\u003c\/li\u003e\n\u003cli\u003eFollow with a moisturiser.\u003c\/li\u003e\n\u003cli\u003eBegin using 2 to 3 evenings per week and gradually increase frequency as your skin adapts.\u003c\/li\u003e\n\u003cli\u003eAlways wear a broad-spectrum sunscreen during the day while using retinoid products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Avoid using alongside other retinoids or strong exfoliating acids in the same routine unless advised by a skincare professional.\u003c\/p\u003e\n\u003ch3\u003eFull Ingredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Butylene Glycol, Niacinamide, Squalane, Tranexamic Acid, Methyl Trimethicone, Pentylene Glycol, Glycerin, Hydrogenated Ethylhexyl Olivate, Chondrus Crispus Extract, Hydrogenated Olive Oil Unsaponifiables, Saccharum Officinarum (Sugarcane) Extract, Sodium Hyaluronate, Paeonia Suffruticosa Root Extract, Betaine, Panthenol, Dimethyl Isosorbide, Bisabolol, Propanediol, Tocopheryl Acetate, 4-t-Butylcyclohexanol, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Glyceryl Stearate, PEG-100 Stearate, C12-20 Alkyl Glucoside, 1,2-Hexanediol, Hydroxypinacolone Retinoate, Tromethamine, Ethylhexylglycerin, Adenosine, Palmitic Acid, Stearic Acid, Sorbitan Isostearate, Beta-Glucan, Tocopherol, C14-22 Alcohols, Carbomer, Xanthan Gum.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDisclaimer:\u003c\/strong\u003e Ingredients are subject to change at the manufacturer's discretion. Please refer to the product packaging for the most accurate and up-to-date ingredient list.\u003c\/p\u003e\n\u003ch3\u003eFree From\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eParaben-Free\u003c\/li\u003e\n\u003cli\u003eSulfate-Free\u003c\/li\u003e\n\u003cli\u003ePhthalate-Free\u003c\/li\u003e\n\u003cli\u003eSuitable for retinoid beginners when introduced gradually.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dr. Reju-All","offers":[{"title":"Default Title","offer_id":45825171718335,"sku":"330097","price":729.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/0301\/4335\/files\/Dr.Reju-AllAdvancedRetino-MelaSerum30ml_RuZu_Beauty.png?v=1783436502","url":"https:\/\/ruzubeauty.com\/products\/dr-reju-all-advanced-retino-mela-serum-30ml","provider":"RuZu Beauty","version":"1.0","type":"link"}